Senior Activation Manager

Have an appetite for more?

Join a leading global bakery group powered by ambitious people that are truly passionate about delivering the best in everything they do.

With business in mind and people at heart we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family.

We are making the shift towards a market driven organization where innovation & customer centricity are key elements. The Marketing team has been assigned to drive this business orientation through our different channels for our multi-brands, thereby pushing our business forward to be a digital pioneer in the food industry.

To strengthen our Downstream Marketing Team, we are hiring a Senior Activation Manager with online DNA.

This is what you will do
As a key member of the Downstream Marketing team you are responsible to set-up and execute the go-to-market strategy of our focus products & introduce our innovations to the market. You are working towards the Retail & Foodservice-channel - thereby targeting Wholesalers and end-clients in the Out-of-Home Market - for which you define and roll out a customized approach. You will be working towards National Key Accounts as well as locally based (social & commercial) catering – ranging from sandwich bars, restaurants, hotel(group)s, (Fast) Food chains,… in our BeNeFrItEs-cluster.

Primary areas of responsibility:

  • Translating the product category (i.e. Bread, Pastry & Fast Food) strategy and launch-plan into a tactical quarterly go-to-market plan. Per segment or product (group) you will define and initiate the most suitable on- and/or offline activation strategy.
  • Developing & executing a communication- and promotion-plan per wholesaler – including online activation and lead generation, enriching the active customer base of our digital platform MyFoodSpot, highlighting the key assortment and innovations and leveraging the promotional toolkit of the wholesaler.
  • Generating marketing qualified leads through email marketing, affiliate marketing, SEO, SEA, display, SOME …
  • Assuring a solid internal buy- in and interaction with your colleagues from the sales teams (field sales, customer care, business development managers), Category Business Leaders, Digital Team,… in order to align promotional targets and supporting their commercial activities with inspiring content, stories & education;
  • Budgeting & management of external communication agencies – all in close collaboration with the Downstream Marketing Manager.

Your profile:

  • You have a strong track record as trade-, channel- or brand activation manager, marketing manager or communication manager – preferably in a B2B context whereby experience in Food/Foodservice is a major plus.
  • After graduating in Marketing, Communication and/or Economics, you can rely on a minimum of 7 years of relevant marketing experience of which at least 3 years with online channels
    • You are passionate and experienced in both off- and online marketing - incl. digital marketing, content marketing, lead nurturing and marketing automation techniques
    • Knowledge and affinity of digital media & being up to speed with the latest digital trends
    • Highly interested in Food and enjoying following the latest trends
  • You have a proficient level of English & Dutch, in combination with a good level of French.

Your “power skills”

  • Profound analytical & conceptual skills that enable you to set-up & run the go-to-market strategy;
  • As a commercial & customer-oriented professional you are determined to deliver results and will challenge the status-quo by introducing innovative projects & ideas that makes Lantmännen Unibake stand out;
  • Your organization & project management skills are on point and you demonstrate a flexible mindset that enables you to adapt to changing requirements and to plan/organize and manage multiple priorities;
  • Your excellent communication, persuasion and influencing skills enable you to motivate, challenge, engage and influence your internal and external stakeholders;
  • You have profound leadership skills that enable you to build strong working relationships on different levels in the organization and to create and work as a (virtual) team.
  • As a responsible and committed person you take initiatives, are hands-on to execute projects and are motivated to work autonomously.

What we offer to you

  • Enjoying the opportunity to work in a fast-paced organization where you can put your entrepreneurial skills in action and steer our commercial plans in Foodservice;
  • Contributing to a dynamic & growing marketing team where 26 motivated professionals are covering: Category & Product Management, Digital Marketing & Data, and Downstream Marketing. As a key member of the latter, you report directly to the Marketing Manager;
  • Being part of an international organization that is in full expansion where you get the opportunity to grow personally and evolve professionally within our cluster or at Group Head Quarters;
  • The opportunity to work for an employer with an ambitious vision, resulting in millions of smiling tummies. Lantmännen – a cooperation of 25000 farmers – is our main shareholder whose down-to-earth & entrepreneurial vision is impacting our entire organization.

Sounds interesting?

We will interview ongoing so please don’t hesitate to send your application by submitting your CV.

If you have any questions about the position or recruitment process you are welcome to contact Els Magerman (Talent Acquisition Specialist). If you have any questions about the position, please Laura Scheijgrond (Marketing Manager).

All applications must be completed in English and will be treated confidentially.